GlowUp by Nature Email Journey Roadmap

✉️

Welcome to Your Glow Ritual

🚀 Immediate upon sign-up

Welcome subscriber, introduce brand, deliver 7-Step Glow Guide

Download the Glow Guide

📊 Track Downloads

👥

Join the Facebook Group

⏰ 1-2 days after Email 1

Deepen brand connection with private community

Join the Facebook Group

🔥 Warm/Cold Tracking

✨

Keep That Glow Going

⏰ 2-3 days after Email 2

Highlight benefits, remind of Glow Guide

Revisit the Guide

🎯 Final Engagement Check

CONDITIONAL
SPLIT

Clicked in Email 1, 2, or 3

🎁

You've Been Glowing!

⏰ 2-3 days after Email 3

Reward engaged leads with exclusive Insider Ritual Card

Download Your Insider Gift

🌟 Premium Reward

No engagement tracked

🔄

Just in Case You Missed It

⏰ 2-3 days after Email 3

Re-engage cold leads with Glow Guide reminder

Download the Glow Guide

🔔 Re-engagement

🌟

Revisit or Re-engage

⏰ 3-4 days after Email 4a/4b

Hot: Thank you + tease future drops
Cold: Final gentle reminder

🎯 Final Touchpoint